From Counter to Consult: A Patient’s Asthma Journey - The Counter

Toni visits her pharmacy for a routine reliever refill, and her pharmacist spots a pattern worth stopping for. A few quick questions using the check, reinforce, escalate framework uncover poorly controlled asthma and no written action plan, turning a two-minute counter interaction into a referral to her GP. It's a look at pharmacists doing what they're positioned to do best: catching chronic disease risk before it becomes a crisis.